Privacy Policy

1) Information on the Collection of Personal Data and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data refers to all data with which you can be personally identified.

1.2 The controller for data processing on this website, in the sense of the General Data Protection Regulation (GDPR), is Volentis GmbH, Grossackerstrasse 75, 8041 Zurich, Switzerland, Tel.: 0041786944434, E-Mail: info@laboni.design. The data protection officer is LITC – Jasmin Lieffering, Verdener Landstraße 4, DE-31623 Drakenburg, Telephone +49 05024-8877 265.

The controller for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.

2) Data Collection When Visiting Our Website

When using our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our visited website
• Date and time of access
• Amount of data sent in bytes
• Source/referrer from which you came to the page
• Browser used
• Operating system used
• Used IP address (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. There is no disclosure or other use of the data. However, we reserve the right to retrospectively check the server log files if concrete indications suggest illegal use.

3) Hosting & Content Delivery Network

Hosting by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying the online shop based on processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of Shopify's services mentioned above, data may also be transmitted to Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc. for further processing on our behalf. In the event of data transfer to Shopify Inc. in Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission. Further information on Shopify's data protection can be found on the following website: https://www.shopify.de/legal/datenschutz
Further processing on servers other than those mentioned above by Shopify will only take place within the scope communicated below.

4) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files stored on your end device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your end device for a longer period and enable the storage of page settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of the cookie settings of your web browser.
If personal data is also processed by individual cookies used by us, the processing takes place in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of a given consent, or in accordance with Art. 6 para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general.
Please note that if cookies are not accepted, the functionality of our website may be limited.

5) Contacting Us

When contacting us (e.g., via contact form or e-mail), personal data is processed - exclusively for the purpose of processing and responding to your request and only to the extent required for this purpose. The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact aims at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

6) Data Processing When Opening a Customer Account

In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent required if you provide us with this information when opening a customer account. The data required for opening an account can be found in the input mask of the corresponding form on our website. You can delete your customer account at any time by sending a message to the above-mentioned address of the controller. After deleting your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, no statutory retention periods conflict with this, and we no longer have a legitimate interest in continued storage.

7) Use of Customer Data for Direct Marketing

7.1 Subscription to our E-mail Newsletter

If you subscribe to our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters when you have explicitly confirmed your consent to receive newsletters by clicking on a verification link sent to the e-mail address provided.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data we collect when you subscribe to the newsletter is used strictly for the intended purpose. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your e-mail address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further data use that is legally permitted and about which we inform you in this statement.

7.2 - Newsletter dispatch via Sendinblue
Our e-mail newsletters are sent via the technical service provider Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, to whom we pass on your data provided during newsletter registration. This transfer takes place in accordance with Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in using an effective, secure, and user-friendly newsletter system. The data you enter for the purpose of receiving the newsletter (e.g., e-mail address) will be stored on Sendinblue's servers in the EU.
Sendinblue uses this information to send and statistically evaluate the newsletters on our behalf. For evaluation, the sent e-mails contain so-called web beacons or tracking pixels, which are single-pixel image files stored on our website. This allows us to determine whether a newsletter message has been opened and which links, if any, have been clicked. In addition, technical information is collected (e.g., time of retrieval, IP address, browser type, and operating system). The data is collected exclusively pseudonymized and is not linked to your other personal data; direct personal identifiability is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients. If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
Furthermore, Sendinblue may use this data in accordance with Art. 6 para. 1 lit. f GDPR itself, based on its own legitimate interest in the needs-based design and optimization of the service and for market research purposes, for example, to determine from which countries the recipients come. However, Sendinblue does not use the data of our newsletter recipients to write to them itself or to pass it on to third parties.
We have concluded an order processing agreement with Sendinblue, obliging Sendinblue to protect the data of our customers and not to pass it on to third parties.
You can view Sendinblue's privacy policy here: https://de.sendinblue.com/legal/privacypolicy/
- Newsletter dispatch via Shopify Email
Our e-mail newsletters are sent via Shopify Email, a service of Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), to whom we pass on your data provided during newsletter registration. This transfer takes place in accordance with Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in using an effective, secure, and user-friendly newsletter system. The data you enter for the purpose of receiving the newsletter (e.g., e-mail address) is generally stored on Shopify's servers in the EU.
As part of Shopify's services mentioned above, data may also be transmitted to Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc. for further processing on our behalf. In the event of data transfer to Shopify Inc. in Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
Shopify uses this information to send and statistically evaluate the newsletters on our behalf. For evaluation, the sent e-mails may contain so-called web beacons or tracking pixels, which are single-pixel image files stored on our website. This allows us to determine whether a newsletter message has been opened and which links, if any, have been clicked. In addition, technical information is collected (e.g., time of retrieval, IP address, browser type, and operating system). The data is collected exclusively pseudonymized and is not linked to your other personal data; direct personal identifiability is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients. If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
Furthermore, Shopify may use this data in accordance with Art. 6 para. 1 lit. f GDPR itself, based on its own legitimate interest in the needs-based design and optimization of the service and for market research purposes, for example, to determine from which countries the recipients come. However, Shopify does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.
We have concluded an order processing agreement with Shopify, obliging Shopify to protect the data of our customers and not to pass it on to third parties.
You can view Shopify's privacy policy here: https://www.shopify.de/legal/datenschutz

8) Data Processing for Order Fulfillment

8.1 To the extent necessary for contract fulfillment for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.

If, based on a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact data you provided during the order (name, address, e-mail address) to inform you personally about upcoming updates within the legally stipulated period, in accordance with our legal information obligations under Art. 6 para. 1 lit. c GDPR, using appropriate communication channels (e.g., by mail or e-mail). Your contact data will be used strictly for this purpose for communications about updates owed by us and will only be processed by us to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s) who assist us fully or partially in the execution of concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.

8.2 Use of specialized service providers for order processing and fulfillment

- Xentral
Order processing is carried out via Xentral, a service of Xentral ERP Software GmbH, Fuggerstraße 11, 86150 Augsburg ("Xentral"). Name, address, and, if applicable, other personal data are transferred to Xentral in accordance with Art. 6 para. 1 lit. b GDPR for the purpose of processing the online order. The transfer of your data only takes place to the extent that it is actually necessary for order processing. Xentral is also used for accounting. Xentral processes incoming and outgoing invoices and, if applicable, also our company's bank transactions to automatically record invoices, match them to transactions, and create financial accounting from this in a semi-automated process.
If personal data is processed in this context, the processing takes place in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in efficient organization and documentation of our business processes. Details on Xentral's data protection can be found at the following link: https://xentral.com/de/datenschutz/

8.3 Disclosure of personal data to shipping service providers

- Deutsche Post
If the goods are delivered by Deutsche Post (Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn), we will pass on your e-mail address to Deutsche Post before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, in accordance with Art. 6 Para. 1 lit. a GDPR, provided that you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery, in accordance with Art. 6 Para. 1 lit. b GDPR, we will only pass on the recipient's name and delivery address to Deutsche Post. The data will only be passed on as far as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with Deutsche Post or delivery notification is not possible.
Consent can be revoked at any time with effect for the future from the controller named above or from Deutsche Post.
- DHL
If the goods are delivered by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn), we will pass on your e-mail address to DHL before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, in accordance with Art. 6 Para. 1 lit. a GDPR, provided that you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery, in accordance with Art. 6 Para. 1 lit. b GDPR, we will only pass on the recipient's name and delivery address to DHL. The data will only be passed on as far as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or delivery notification is not possible.
Consent can be revoked at any time with effect for the future from the controller named above or from the transport service provider DHL.
- DPD
If the goods are delivered by the transport service provider DPD (DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg), we will pass on your e-mail address and your telephone number to DPD before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, in accordance with Art. 6 Para. 1 lit. a GDPR, provided that you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery, in accordance with Art. 6 Para. 1 lit. b GDPR, we will only pass on the recipient's name and delivery address to DPD. The data will only be passed on as far as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DPD or delivery notification is not possible.
Consent can be revoked at any time with effect for the future from the controller named above or from the transport service provider DPD.
- Österreichische Post
If the goods are delivered by the transport service provider Österreichische Post (Österreichische Post Aktiengesellschaft, Rochusplatz 1, 1030 Vienna, Austria), we will pass on your e-mail address to Österreichische Post before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, in accordance with Art. 6 Para. 1 lit. a GDPR, provided that you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery, in accordance with Art. 6 Para. 1 lit. b GDPR, we will only pass on the recipient's name and delivery address to Österreichische Post. The data will only be passed on as far as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with Österreichische Post or the transmission of status information on parcel delivery is not possible.
Consent can be revoked at any time with effect for the future from the controller named above or from the transport service provider Österreichische Post.
- Post CH
If the goods are delivered by the transport service provider Post CH (Schweizerische Post AG, Switzerland, Wankdorfallee 4, 3030 Bern), we will pass on your e-mail address to Post CH before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery, we will only pass on the recipient's name and delivery address to Post CH. The data will only be passed on as far as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with Post CH or the transmission of status information on parcel delivery is not possible.
Consent can be revoked at any time with effect for the future from the controller named above or from the transport service provider Post CH.
- Schenker
If the goods are delivered by the transport service provider Schenker (Schenker Deutschland AG, Lyoner Straße 15, 60528 Frankfurt am Main), we will pass on your e-mail address to Schenker before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, in accordance with Art. 6 Para. 1 lit. a GDPR, provided that you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery, in accordance with Art. 6 Para. 1 lit. b GDPR, we will only pass on the recipient's name and delivery address to Schenker. The data will only be passed on as far as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with Schenker or delivery notification is not possible. Consent can be revoked at any time with effect for the future from the controller named above or from Schenker.
- TNT
If the goods are delivered by the transport service provider TNT (TNT Express GmbH, Haberstraße 2, 53842 Troisdorf), we will pass on your e-mail address to TNT before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, in accordance with Art. 6 Para. 1 lit. a GDPR, provided that you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery, in accordance with Art. 6 Para. 1 lit. b GDPR, we will only pass on the recipient's name and delivery address to TNT. The data will only be passed on as far as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with TNT or the transmission of status information on parcel delivery is not possible.
Consent can be revoked at any time with effect for the future from the controller named above or from the transport service provider TNT.
- UPS
If the goods are delivered by the transport service provider UPS (United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss), we will pass on your e-mail address to UPS before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, in accordance with Art. 6 Para. 1 lit. a GDPR, provided that you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery, in accordance with Art. 6 Para. 1 lit. b GDPR, we will only pass on the recipient's name and delivery address to UPS. The data will only be passed on as far as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with UPS or the transmission of status information on parcel delivery is not possible.
Consent can be revoked at any time with effect for the future from the controller named above or from the transport service provider UPS.

8.4 Use of Payment Service Providers

- Klarna
If you choose a Klarna payment service, payment processing is carried out by Klarna Bank AB (publ), https://www.klarna.com/de/, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). In order to enable the payment to be processed, your personal data (first and last name, street, house number, postcode, city, gender, e-mail address, telephone number and IP address, if applicable also date of birth and your bank details) as well as data related to the order (e.g. invoice amount, items, delivery method) are passed on to Klarna for the purpose of identity and creditworthiness checks, provided that you have expressly consented to this in accordance with Art. 6 Para. 1 lit. a GDPR during the ordering process. You can see which credit agencies your data may be forwarded to here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things but not exclusively, is included in the calculation of the score values. Klarna uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, execution or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the controller or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for contractual payment processing.
Your personal data will be handled in accordance with the applicable data protection regulations and as stated in Klarna's data protection policy for data subjects residing in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for data subjects residing in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
.
- Paypal
If you pay via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – "purchase on account" or "instalment payment" via PayPal, we will pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The transfer takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only insofar as this is necessary for payment processing.
For the payment methods credit card via PayPal, direct debit via PayPal or – if offered – "purchase on account" or "instalment payment" via PayPal, PayPal reserves the right to carry out a credit check. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of PayPal's legitimate interest in determining your creditworthiness. PayPal uses the result of the credit check regarding the statistical probability of payment default for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things but not exclusively, is included in the calculation of the score values. Further data protection information, including on the credit agencies used, can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered via the payment service provider Shopify Payments, payment processing takes place via the technical service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we pass on the information you provided during the order process, along with the information about your order (name, address, account number, bank sort code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 Para. 1 lit. b GDPR. Your data is passed on exclusively for the purpose of payment processing with Stripe Payments Europe Ltd. and only insofar as this is necessary for this purpose. Further information on Shopify Payments' data protection can be found at the following internet address: https://www.shopify.com/legal/privacy.
Data protection information on Stripe Payments Europe Ltd. can be found here: https://stripe.com/de/privacy

9) Online Marketing

9.1 Facebook Pixel for the creation of Custom Audiences (with Cookie Consent Tool)
Within our online offering, the so-called "Facebook Pixel" of the social network Facebook, operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook"), is used.
If a user clicks on an advertisement placed by us that is displayed on Facebook, a supplement is added to the URL of our linked page by Facebook Pixel. If our page allows data sharing with Facebook via Pixel, this URL parameter is written into the user's browser via a cookie that our linked page itself sets. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.
With the help of the Facebook Pixel, Facebook is able to determine the visitors to our online offering as a target group for the display of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook Pixel to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products, which are determined based on the websites visited) which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook Pixel, we also want to ensure that our Facebook Ads correspond to the potential interest of the users and do not appear annoying. We can also evaluate the effectiveness of the Facebook advertisements for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook advertisement (so-called "conversion").
The data collected is anonymous to us, so it does not allow us to draw conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with Facebook's data usage policy (https://www.facebook.com/about/privacy/). Facebook and its partners may be able to place advertisements on and outside of Facebook with this data.
The data processing associated with the use of the Facebook Pixel only takes place with your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

9.2 - Google Ads Conversion Tracking
This website uses the "Google Ads" online advertising program and, within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We pursue the goal of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of the advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on an Ads advertisement placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that allows users to be personally identified. In the context of using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.
Details on the processing initiated by Google Ads Conversion Tracking and on Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be available or may be of limited use if you have deactivated the use of cookies.
Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/
- Google Marketing Platform
This website uses the online marketing tool Google Marketing Platform operated by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").
GMP uses cookies to show relevant ads to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed multiple times. In addition, GMP can use cookie IDs to record so-called conversions that relate to ad requests. This is the case, for example, when a user sees a GMP ad and later accesses the advertiser's website using the same browser and buys something via this website. According to Google, GMP cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you to the best of our knowledge as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will obtain and store your IP address. In the context of using GMP, personal data may also be transmitted to the servers of Google LLC. in the USA.
All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
The GMP by Google privacy policy can be found here: https://www.google.de/policies/privacy/

10) Web Analytics Services

10.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files stored on your end device that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server and stored there; in this process, data may also be transmitted to the servers of Google LLC. in the USA.
This website uses Google (Universal) Analytics exclusively with the "_anonymizeIp()" extension, which ensures the anonymization of the IP address by shortening it and excludes direct personal identification. Through the extension, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC. server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide us with other services related to website usage and internet usage. The IP address transmitted by your browser within the scope of Google (Universal) Analytics will not be merged with other Google data.
Google Analytics also enables the creation of statistics with statements about the age, gender, and interests of website visitors based on an evaluation of interest-based advertising and with the inclusion of third-party information, through a special function, the so-called "demographic features". This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized alignment of marketing measures. However, data records collected via "demographic features" cannot be assigned to a specific person.
Details on the processing initiated by Google Analytics and on Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of Google Analytics cookies for reading out information on the end device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded a data processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our website visitors and not to pass it on to third parties.
For the transfer of data from the EU to the USA, Google relies on so-called standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de

10.2 - Matomo
On this website, data is collected and stored using the web analytics software Matomo (www.matomo.org), a service of the provider InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand, ("Matomo"). From this data, pseudonymized usage profiles can be created and evaluated for the same purpose. Cookies may be used for this purpose. Cookies are small text files that are stored locally in the cache of the website visitor's internet browser. Among other things, cookies enable the recognition of the internet browser. The data collected with Matomo technology (including your pseudonymized IP address) is processed on our servers.
The information generated by the cookie in the pseudonymous user profile is not used to personally identify the visitor to this website and is not merged with personal data about the bearer of the pseudonym.
All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
- Matomo
On this website, certain user information is collected and stored using the web analytics software Matomo (www.matomo.org), a service of the provider InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand, ("Matomo"). Pseudonymized usage profiles can be created and evaluated from this information.
The information collected with Matomo technology (including your pseudonymized IP address) is processed on our servers.
This website uses Matomo exclusively without the use of cookies, which means that Matomo does not set cookies on your end device at any time.
All processing described above, in particular the reading out of information on the end device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

11) Page Functionalities

11.1 Integration of the Instagram feed via Lightwidget
On our website, we use the services of Lightwidget, a widget from the provider Black Sail Division, Krystian Żwak, Molczyn 17, Leszna Gorna, 43-445 Dziegielow, Poland (www.lightwidget.com), to display preview images of our Instagram profile. Lightwidget uses cookies, which are small text files stored locally in the cache of your internet browser.
The widget establishes a connection to servers of Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland ("Instagram") when visitors visit our website. Through this, Instagram generally receives all information that Instagram's servers request from your browser.
This includes, in particular, the IP address, browser and operating system used on your computer, as well as other data typically stored in server log files. This information is transmitted directly from your browser to an Instagram server and stored there. Instagram's servers may, in individual cases, also be located in the USA.
All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
Further information on data protection at Instagram can be found in the provider's privacy policy at: https://help.instagram.com/519522125107875
Further information on data protection at Black Sail Division (Lightwidget) can be found in the provider's privacy policy at: https://lightwidget.com/privacy

11.2 Shopsync for Shopify

This website uses the Shopify app "Shopsync" by ShopSync LLC, PO Box 252, Jefferson City, TN 37760, USA.
ShopSync synchronizes the newsletter service "Mailchimp" with our Shopify account in such a way that, on the one hand, updates in Mailchimp's email lists (e.g., an opt-out by a newsletter recipient) are automatically stored on Shopify, and on the other hand, new contact data generated via contracts on Shopify is automatically transferred to Mailchimp's email lists.

In the first case, data processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in the effective and cross-system maintenance of advertising address directories and the efficient observance of legally significant status changes.

In the second case, exclusively on the basis of the user's explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR after a contract conclusion on Shopify for inclusion in the Mailchimp list, their first and last name, address, and email address, along with transaction-related information (purchase amount, time and date of purchase), are transferred to Mailchimp by ShopSync.

Data transferred in this way is not stored or retained by ShopSync after synchronization. All information synchronized between Shopify and Mailchimp is transmitted via SSL (Secure Socket Layer) technology, and all transmitted information remains encrypted during the synchronization process.

The synchronization process requires the transmission of information over a secure connection to servers hosted by Amazon Web Services in the USA.

Further data protection information on ShopSync can be found here: https://shopsync.io/privacy-policy

12) Tools and Miscellaneous

12.1 - DATEV
For our accounting, we use the cloud-based accounting software from DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg ("DATEV").
DATEV processes incoming and outgoing invoices as well as, if applicable, our company's bank movements in order to automatically record invoices, match them to transactions, and create financial accounting from this in a partially automated process.
If personal data is also processed in this context, the processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in an efficient organization and documentation of our business processes.
Further information on DATEV, the automated processing of data, and the data protection regulations can be found at https://www.datev.de/web/de/m/ueber-datev/datenschutz/
- Xentral ERP
For our accounting, we use the cloud-based accounting software from Xentral ERP Software GmbH, Fuggerstraße 11, 86150 Augsburg ("Xentral ERP").
Xentral ERP processes incoming and outgoing invoices as well as, if applicable, our company's bank movements in order to automatically record invoices, match them to transactions, and create financial accounting from this in a partially automated process.
If personal data is also processed in this context, the processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in an efficient organization and documentation of our business processes.
Further information on Xentral ERP, the automated processing of data, and the data protection regulations can be found at https://xentral.com/de/datenschutz/

12.2 Cookie Consent Tool

This website uses a "Cookie Consent Tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "Cookie Consent Tool" is displayed to users as an interactive interface when they access the site, allowing them to give consent for specific cookies and/or cookie-based applications by ticking a box. This ensures that all cookies/services requiring consent are only loaded if the respective user gives their consent by ticking the appropriate box. This ensures that such cookies are only placed on the user's end device if consent has been given.
The tool sets technically necessary cookies to save your cookie preferences. As a rule, no personal user data is processed in this context.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Another legal basis for the processing is Art. 6 para. 1 lit. c GDPR. As controllers, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user's consent.
Further information on the operator and the setting options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.

13) Rights of the data subject

13.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) with regard to the processing of your personal data by the controller, whereby reference is made to the legal basis cited for the respective exercise requirements:

• Right of access according to Art. 15 GDPR;
• Right to rectification according to Art. 16 GDPR;
• Right to erasure according to Art. 17 GDPR;
• Right to restriction of processing according to Art. 18 GDPR;
• Right to notification according to Art. 19 GDPR;
• Right to data portability according to Art. 20 GDPR;
• Right to withdraw given consents according to Art. 7 para. 3 GDPR;
• Right to lodge a complaint according to Art. 77 GDPR.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. FURTHER PROCESSING REMAINS RESERVED, HOWEVER, IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).

When personal data is processed on the basis of explicit consent according to Art. 6 para. 1 lit. a GDPR, this data is stored until the data subject revokes their consent.

If statutory retention periods exist for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the retention periods expire, provided it is no longer necessary for the fulfilment or initiation of a contract and/or we no longer have a legitimate interest in further storage.

When personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises their right to object according to Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the assertion, exercise or defence of legal claims.

When personal data is processed for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises their right to object according to Art. 21 para. 2 GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.